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Marketing & Sales

The initial and major step in the marketing process is to identify the best potential markets for our product, which AR’s experts do by carefully evaluating the data in the feasibility study.

The best basis for marketing fish starts with carefully defining the marketing targets, and then implementing the production and processing/packaging in accordance, while maintaining high quality control standards. Successful marketing requires adapting fish products to the particular tastes and preferences of different markets, based on the broad knowledge and experience that AR’s experts can offer.

AR’s marketing and sales division with offices on three continents enables our clients to develop well-balanced marketing programs, introducing their products both to global premium markets, as well as to relevant local markets.